Amazon recently announced that Amazon Prime Day 2024 will be taking place on July 16th and 17th. Amazon Prime Day is a two-day event that takes place every year in mid-July, where shoppers can take advantage of big deals from their favorite brands on Amazon. For brands, Prime Day is a great opportunity to get in front of new potential customers, increase sales and is one of the biggest shopping events outside of Black Friday. In this blog, we will cover the best practices and strategies that brands should follow before, during, and after Prime Day to maximize your potential sales.
Amazon Ads Sponsored Brand Video
Amazon Ads Sponsored Brand Video ads is a campaign style to help brands and manufactures drive brand awareness and consideration for their brand and products on Amazon. Amazon customers can be targeted through keywords, categories and products for a short video to appear in the search results page, where Amazon customers are ready to make a purchase. As customers continue to engage with short form video, this Amazon ad campaign can increase awareness and impressions so that when a customer is ready to make a purchase they think of your brand and products. This post will cover an overview of Amazon Ads Sponsored Brands, how to set up an Amazon Ads sponsored brand video campaign, and how Sponsored Brand Video can make your entire advertising strategy more effective.