In this blog post, we will cover what Click Through Rate is and how to improve your Click Through Rate on Amazon. We will cover why Click Through Rate is an important metric for your Amazon business and how to increase it. Click Through Rate is important because it reflects how effective your main image, title, and other listing factors are. This is crucial for capturing attention and increasing the number of customers who click on your listing. A high Click Through Rate shows that your product listing is highly optimized and your customers are clicking onto the detail page. A low Click Through Rate means that your listing isn't appealing enough for your customers to click on. For Amazon, a higher Click Through Rate indicates that customers are finding more relevant products in their searches. For Amazon customers, this translates to a faster and more satisfying shopping experience. Whether your goal is to increase sales through advertising or optimizing for profitability, improving your Click Through Rate can be one of the most important metrics to fully capitalize on your Amazon business.
Understand Product Demand with Amazon Marketplace Product Guidance
This post covers Amazon Marketplace Product Guidance and how sellers can utilize it to get a better understanding of their brand's global demand, understand category metrics, and generate new product ideas through the new selection program. The Marketplace Product Guidance page covers global product demand, offering valuable insights into product demand in other countries, category insights with advanced performance data for categories and subcategories, and new selection recommendations for high-demand products not currently sold by you. The Marketplace Product Guidance includes the following tools: New Selection Program, Global Demand for your products, and Category Insights.