This blog post covers the Amazon product detail page rules violation policy compliance for merchandising Amazon listings. On Amazon.com, where millions of products compete for customer attention and consideration, bullet points play a key role in providing bite-sized and concise product information to customers. They highlight key features and benefits and often can make a difference when a customer clicks “add to cart” or scrolls away. On July 13, 2024, Amazon announced updated bullet point requirements aimed at helping customers more quickly communicate value and fit to customers. These new requirements went into effect on August 15, 2024. This article will discuss key changes in the updated policy and best practices to take full advantage of the bullet point attribute.