This blog post covers Amazon Ads unBoxed 2022 Conference Key Learnings. Account Managers from Goat Consulting attended the 2022 Amazon Advertising unBoxed conference to learn about new Amazon Ads products and insights into Amazon Advertising strategies. The conference covered some actionable best practices and different techniques to try to reach specific goals like driving awareness, sales, and loyalty.
Improve Amazon Negative Customer Experience NCX Voice of Customer
This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.
How To Upload a Product Video on Amazon
How to Increase Prices on Amazon
How to increase prices on Amazon for brands and manufacturers selling on Seller Central is an important question to address as manufacturing, transportation, and labor costs increase. Raising prices on Amazon has a large impact on many facets of your business including buy box implications, the effectiveness of marketing, and variable selling costs on Amazon.
Email Customers with Amazon’s Manage Your Customer Engagement tool
Brand Registered sellers now have the ability to access the Manage Your Customer Engagement tool on Amazon Seller Central. Amazon has this informative video announcing the tool. The customer engagement tool lets Brands engage with their Amazon followers over email. This can help drive brand loyalty, retention, and engagement with Amazon customers.
Amazon Product Review Guidelines and Frequently Asked Questions
How to Get Product Reviews on Amazon
This post discusses how to get product reviews on Amazon. We outline the options, guidelines, and best practices related to getting product reviews as a Seller on Amazon. Reviews provide social proof and information about the product. They allow Amazon customers to see from other Amazon customers the experience of the product. Higher ratings and more reviews can provide an indication that many other buyers have had a positive experience with the product.
Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon
This post focuses on how to comply with Amazon’s FCC Radio Frequency Compliance Attribute Device Listings Policy on Amazon, if you have radio enabled devices you will now have to fill out an FCC Radio Frequency Emission Compliance attribute. On February 1st, 2021, Amazon announced that there would be new compliance measures in place for radio frequency device listings on Amazon.com at the end of February 2021. You will want to comply with this measure to improve your product listing and ensure all necessary information is available to Amazon. Providing as much information as you can is also helpful to your Amazon customers. If you do not update your listings to comply with this new policy, your performance on Amazon could suffer. You could risk having your listing taken down and lose out on sales. This post will outline what has changed and what measures you may have to take to ensure your listings are adhering to these compliance measures.
How to Use Coupons on Amazon Seller Central
The focus of this post is how to use coupons on Amazon Seller Central. Coupons on Amazon give you the opportunity to offer customers a discount on your products. It’s possible to offer a coupon on just a single product in your Amazon catalog, or entire set of products. Coupons can be a simple yet powerful tool for promoting your products. This post will tell you what amazon coupons are, how to set up Amazon Coupons, and some best practices and common issues that go along with them.