Amazon Sponsored Brands Video Builder is a new self-service Amazon Ads tool for Amazon Sellers and Vendors to create Sponsored Brands video ads. Brands are able to use their image assets to create short video ads directly on the Amazon Ads platform instead of having to create and provide the video themselves. This tool helps brands focus on what you do best, such as developing new products and serving customers. Amazon customers are able to discover and engage with your brand. Videos in particular are a great way to explain product features and value propositions compared to still images alone. This post will cover what the Amazon Sponsored Video is, the requirements needed to create a Sponsored Brands Video, and how to create an Amazon Sponsored Video.
Amazon Premium A+ Content on Seller Central
This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.
Requirements to Enroll Your Brand in Amazon Brand Registry
There are a variety of requirements to enroll your brand in the Amazon Brand Registry. Enrolling in Amazon’s Brand Registry service is crucial if you have a Seller Central or Vendor Central account. Brand Registry protects your brand and unlocks valuable tools that help establish brand credibility and build brand loyalty. This article explains what Brand Registry is, the benefits it provides, the enrollment requirements, and the steps to enroll your brand.
Amazon FBA Fee Changes for 2022
Amazon fees are ever-changing due to constraints including but not limited to macroeconomic effects, sales velocity, and competition. Depending on your product's size and category, the fee changes could impact your business in a variety of ways. In this post, we will cover the new fee changes to Amazon’s FBA program for 2022. It is very important to recalculate profit margin when large fee changes happen in order to make sure your product is priced appropriately. Below we will cover which product sizes were most negatively impacted, which product sizes were barely impacted, and other options for fulfillment moving forward. If you just have questions about calculating amazon fees, see our previous blog post.
Amazon Posts Best Practices
Amazon Posts is a free tool that helps brand registered sellers increase brand awareness and customer engagement. It’s an image-based browsing experience that encourages shoppers to interact with your products and brands on Amazon. Through Posts, shoppers find inspiring content that highlights your brand story and values, demonstrates product use and drives product discovery. This is a great way to drive more traffic for free to your listing, which can increase sales.
Amazon Storefront
This post covers the subject of the Amazon Storefront, also called Amazon Stores, and how they improve the Amazon shopping experience. A professional-looking Storefront is a great way to drive sales, increase exposure, and control your brand. It should create a unique experience for the customer that differentiates your brand from your competitors. This post covers what is an Amazon Storefront, steps to create an Amazon Storefront, insights available from Storefront, and a collection of examples of Amazon Storefronts.