As an Amazon seller, knowing how to use the Amazon Listing Quality Dashboard and Reports is crucial to the success of your business. The listing quality dashboard and report help sellers identify and fix listing issues affecting discoverability, detail page experience, and customer returns. Not only does it help improve the customer experience, but it can also impact your product's visibility on the site which ultimately can help drive more sales. The dashboard can help identify category or item-type-specific attributes that are missing from submitted product information. These attributes may be unique to the category and difficult to discover without the dashboard. Submitting this additional information helps Amazon.com and customers better understand your product.
How to Sign Up for Amazon FBA
This post covers the topic of how to sign up for Amazon FBA (fulfillment by Amazon) and get started in outsourcing your order fulfillment activities. Amazon sellers who are currently merchants fulfilling Amazon orders, or brands and manufacturers that have not sold on Amazon will find this post helpful. Amazon customers expect a reliable shipping experience, and utilizing a best in class tool like Amazon FBA can give your business a competitive advantage by offering free Prime shipping to Amazon customers and outsourcing a task that is likely not a part of your core business. Failing to properly fulfill orders, shipping damage, or lost packages can result in Amazon customers not continuing to repurchase from your brand.
Amazon Authenticity and Quality Policy Violation
The Amazon authenticity policy ensures that sellers are responsibly selling products that comply with applicable laws. The policy ensures products are authorized for sale or resale and do not violate the intellectual property rights of others. You may face a product quality or condition violation if your product does not match the description, pictures and all information on the product detail page, or if the condition you are selling it in is incorrect, such as selling a used item as new. Sellers on Amazon are required to comply with Amazon policies so that customers can always buy with confidence on Amazon.
How to Get Frequently Bought Together Products on Amazon Detail Page
How to get the Amazon “frequently bought together” module on your Amazon’s detail page is a mystery to many sellers. Being able to upsell customers by showing other products that can be used and purchased with your product is a good way to build brand awareness, loyalty, and increase revenue. You could be missing out on sales if customers are not buying all the products needed from you and are instead shopping around for each piece that they may need.
Amazon Brand Referral Bonus
Amazon Brand Referral Bonus program can be helpful for Amazon sellers who are driving external traffic. Previously if you had a large audience on your website, email list, or social media it could be difficult to measure the success of your advertising campaigns that were sending external traffic. This program provides an incentive to all brand-registered sellers to drive external traffic to Amazon. If all of your traffic is from within Amazon, this program will not be relevant to your business. Below we will cover what the Amazon brand bonus is, how to use it, who is qualified and what companies it may be helpful for.