Amazon recently introduced a new program called Flexible Customer Financing, which gives sellers the ability to offer payment options on products priced over $50. This new program makes high priced items more accessible to a broader range of customers by letting them pay in installments instead of making a one-time payment. It also helps sellers increase the likelihood of selling higher-ticket products to more customers than before. There is no impact to your seller account and no risk if a customer misses a payment since Amazon and its financial partner carry the risk for customers missing payments. Flexible Customer Financing is a great tool that improves affordability for customers while helping sellers increase sales with no added risk to their account.
Amazon Brand Tailored Promotions
Amazon Brand Tailored Promotions is a Seller Central tool that lets Brand Registered sellers provide exclusive, targeted promotions to Amazon customers. Sellers select an audience (a cohort of customer segments that includes brand followers, past and prospective customers) and a percentage off, which shows a discount badge on the search results page, product detail page, and promotion shopping page exclusively for that audience. This Amazon merchandising promotion opportunity lets you reward loyal Amazon customers and convert potential buyers that may not have purchased into new customers.