This post will cover how sellers can drive traffic to Amazon listings without Amazon Ads. Amazon offers multiple tools and resources that sellers can utilize to increase the viewability and traffic their products get such as merchandising techniques, promotions, and off-platform marketing. Let’s face it, Amazon Ads can be expensive. Lucky for Amazon sellers, there are a suite of resources to drive traffic to Amazon listings without spending any money on Ads. When sellers take advantage of the resources available, not only will customers be able to find their products more efficiently, but they will also be able to fully understand the value points that each product provides. If you can drive traffic and convert it to sales without the cost of spending on Amazon Ads, you will have a more profitable selling experience. This post will show you how to drive traffic to Amazon listings without Amazon Ads by best practices from merchandising, promotions, and sending traffic outside of Amazon to your listings.
Selling On Amazon Using Generative AI
Selling on Amazon using generative AI is a new frontier of opportunity for brands and manufacturers to merchandise and advertise their products. Generative AI is a type of artificial intelligence where software is able to produce new text, images, and audio with a provided input. Amazon announced a few new tools to help brands provide better content for Amazon customers in the form of more engaging product images and more effective product detail pages. For Amazon Sellers, this creates a unique opportunity to potentially save on image generation costs (not having to put together a professional photo shoot) and writing more engaging text copy. Generative AI can be a sales driver if the content that is created helps convert impressions and clicks into more sales and new ways to engage with customers. This post will explore what generative AI is and how Amazon is using it to provide tools to sellers that can help them create more engaging ads and product listing content for Amazon customers.
Sell B2B on Amazon with Amazon Business
Sell B2B on Amazon with Amazon Business as a brand or manufacturer to reach a huge market of buyers. Amazon Business is the B2B marketplace on Amazon, which provides business customers with specific pricing, unique product selection, and the convenience of Amazon. For Amazon Sellers, this creates an amazing merchandising opportunity to increase sales and reach a different type of Amazon customer. If sellers fail to offer B2B pricing, they may lose out on this unique market share. Amazon states that there are millions of sales opportunities selling B2B on Amazon including “+50% of the $10 billion annualized global sales are made by third-party sellers with 1 million business buyers worldwide”.