Deciding upon a title for your products may seem straightforward, but there are many factors to consider when choosing an effective title. This post is about how to write the best title for the products you sell on Amazon in 2025 and beyond. A product title is one of the few items that show up on a search results page, so its importance cannot be overstated. Titles also play a role in advertising, and can improve your efficiency and performance there as well. The title is a place where sellers need to be succinct and efficient in explaining exactly what the product is and what its use-cases are. A bad or misleading title can result in customer confusion, which hurts your click through rate and sales. This post will cover Amazon’s new product title requirements, tips for writing the best title, and ways to continuously improve your titles.
How Amazon Sellers Can Reach Customers Using Rufus
This is a practical guide for how Amazon sellers can reach customers using Rufus and other Amazon AI tools. Rufus is the AI-powered shopping assistant available to Amazon customers that is designed to help save time and make more informed purchase decisions by answering a variety of shopping questions. As an Amazon seller, it is important to understand how customers shop in order to better reach your customers. AI tools are becoming more prevalent and normal as an avenue for shopping so sellers should consider not just the Amazon Search Bar but the other ways customers are engaging with your brand. By approaching Amazon Rufus from a seller’s perspective, you will set yourself apart from your competitors by capturing this growing trend of shopping behavior. This post will cover what Amazon Rufus is, a practical guide for how sellers can reach Amazon customers using Amazon Rufus, and other Amazon AI tools for Amazon Sellers.