Goat Consulting is proud to announce that we are offering Amazon Marketing Cloud for our clients. Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean where we can perform custom analytics and build audiences for Amazon Ads. This allows Goat Consulting and our clients to more clearly answer performance measurement questions, create actionable insights from data, and build custom audiences (not available by default) for Amazon Ads campaigns. This can lead to more understanding of what is going on in your Amazon account and tools to better reach your Amazon Ads goals. This post will help you understand what Amazon Marketing Cloud is, analytics within AMC, and audience solutions for advertisers.
Predictions and Best Practices for Amazon Sellers in 2025 from Industry Experts
As 2024 comes to an end, we are looking towards next year and have compiled a from industry experts for tips and best practices for Amazon sellers in 2025. Every year Amazon continues to change in order to provide the best experience for Amazon customers. As sellers, it is important to be on top of these changes in order to be on top of how to best reach customers. These predictions, tips, and best practices cover a wide range of topics from risk mitigation, marketing, advertising, merchandising, promotions, research, and fulfillment. Tell us if any of these topics resonate with you or if you want to have the Goat Consulting team help you get ahead in 2025 and beyond.
Amazon Accelerate 2024 Goat Consulting Recap
Several Goat Consulting team members attended the Amazon Accelerate 2024 conference in Seattle last week. This was a great experience for us to learn about new and exciting programs across merchandising, fulfillment, advertising, reporting, and the Amazon customer experience. We were able to meet with Amazon employees and from our Seller Central partner networks from the Agency New Seller Success Team, Veeqo, and Buy with Prime. A major theme from the conference is that Amazon is continuing to invest in technology to enable Amazon sellers and partners to grow and reach customers in new and unique ways. The conference left us invigorated to apply new best practices and product features for our clients. Here is a recap of some of the new programs and features announced at Amazon Accelerate 2024.
Goat Consulting Named a 2024 Fast 50 Minneapolis St Paul Business Journal Fastest Growing Private Company in Twin Cities
Amazon Accelerate 2023 Connect With Goat Consulting
Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.
How to Set Up an Amazon Merchant Fulfilled Shipping Template
As a seller on Amazon it is important to properly know how to set up an Amazon merchant fulfilled shipping template. The Amazon merchant fulfilled shipping template is the settings on the back end of Amazon Seller Central that Amazon sellers can create and assign to product listing offers that indicates the price and shipping expectations for Amazon customers. When Amazon shipping templates are set up correctly, Amazon customers have clear expectations when their order will arrive which will make for a better customer experience, more repeat business, and better Amazon product and seller reviews. For sellers, when the merchant fulfilled shipping templates correctly, the right amount of money is charged to the customer for shipping and the correct time is allowed for sellers to pick, pack, ship and time allotted for delivery. If an incorrect strategy around the shipping template is implemented, it can create a poor customer experience through a lost buy box, late delivery, incorrect charging of shipping, or unappealing merchandising offer to customers. This post we will touch on different strategies for Amazon merchant fulfilled shipping templates, Amazon shipping settings automation, and how to set up an Amazon merchant fulfilled shipping template on Seller Central.
How To Check If You Are Enrolled in Amazon Brand Registry
The purpose of this post is to help you understand how to check if you are enrolled in Amazon Brand Registry. You may have been selling on Amazon for some time or find yourself in a new role at a brand or manufacturer and it may be unclear if your products sold on Amazon are brand registered. Brand Registry offers many merchandising, brand protection, advertising, and reporting tools. It is important to know if your products are brand registered, and enroll your brand in Brand Registry if you find you are not. Using the Brand Registry tools will help you sell more products, make better decisions using Brand Registry data, and provide a better shopping experience for your Amazon customers. We will discuss a few methods to better answer your question of “Am I Brand Registered?” including checking the United States Patent and Trademark Office (USPTO) website for an active status, attempting to enroll in Brand Registry, and checking areas on Amazon to see if Brand Registry is connected to your Seller Central account.
Amazon Remote Fulfillment with FBA Auto Enrollment in NARF
There are some exciting updates around the Amazon Remote Fulfillment with FBA Auto Enrollment in NARF (North America Remote Fulfillment) program. Before we get into the details, you might be wondering, “What is Amazon Remote Fulfillment?” Amazon Remote Fulfillment is a Fulfillment by Amazon (FBA) service that is an option for Amazon sellers to create offers on Amazon Canada and Amazon Mexico using their Amazon US FBA inventory. This program is a simple way to reach Amazon customers across North America without requiring to have a physical presence and inventory warehoused in each country.
Amazon Virtual Product Bundles
Amazon virtual product bundles is a way for brands and manufacturers selling on Amazon to increase sales and Amazon customer basket size by creating a new product listing that combines products from multiple listings. Creating these virtual bundles on Amazon allow Amazon customers to easily purchase multiple products at once they may already be purchasing, and have the opportunity to save on discounts. From the Amazon customer perspective, these bundles are merchandised on the product listings that include the bundles in a section called “Make it a Bundle”. The best Amazon virtual bundles are when the sum of the bundle provides more value together than that of each individual component. This post will cover requirements for sellers creating Amazon virtual product bundles, how to create Amazon virtual bundles, and merchandising strategies for Sellers creating Amazon virtual bundles.
Amazon Meltable Product Policy How to Sell a Meltable Product Using FBA
Understanding the Amazon Meltable Product Policy will ensure that you know how to sell a meltable product using Fulfillment by Amazon (FBA). As a brand owner, or distributor, that is selling a heat-sensitive product, it is your responsibility to comply with Amazon’s policies to ensure that when a customer receives the meltable product, it arrives intact and unmelted. In this post, we will cover the products Amazon defines as “meltable,” when customers can utilize FBA for the fulfillment of meltable products, how to file an appeal for misclassified products, and steps to take at the end of the meltable fulfillment window.