Goat Consulting will be attending Amazon Accelerate 2023! It will be a conference for both learning and connecting with clients, Amazonians, and industry partners. Stay connected here as we will be writing blog posts about new and exciting programs and tools that will enable us to help our clients achieve their goals on Amazon.
New Amazon Seller Products and Services Announced at Amazon Accelerate 2021
Amazon just concluded the 2021 Amazon Accelerate event where new Amazon seller products and services were announced. This free virtual event provides an update on where Amazon is at and the vision for the future through sessions on topics for sellers on Amazon to utilize best practices as well as new product and service announcements. This post will provide a recap of some of the areas we are excited about as they will help sellers on Amazon increase sales, mitigate risk, reduce costs, and provide a better shopping experience for Amazon customers.
Most Important Attributes to Help Hire an Amazon Account Manager
An Amazon account manager is a position that allows your Amazon account to run smoothly on a day-to-day basis. An Amazon account manager is there not only to keep on top of new policy changes but also there to guide your business during its growth phase through Amazon Advertising. Since your future account manager may be running an entire online division of your company, you will want to make sure you hire the right person or agency.
Hire an Amazon Account Manager with Leadership Expectations
If you are going to hire an Amazon Account Manager or an Amazon Consultant, I recommend you partner with a team like Goat Consulting where each Amazon Account Manager on our team continually works toward becoming a better leader every day. Throughout this article, you will hear directly from our Amazon Account Managers about how they think about leadership of your Amazon account. The purpose of this post is to share the type of team we are at Goat Consulting and the leadership expectations we strive for, which includes: honesty & integrity, effective communication, and engagement.
What Type of Companies Should Hire an Amazon Consultant
Expanding into a new sales channel, like Amazon, can seem like a daunting task. It can be a wise investment saving you time and resources to hire an Amazon consultant. An Amazon sales consultant can help you understand the correct business strategy or business model for selling on Amazon; write product copy that is complient, is visually appealing, and is correctly positioned for the Amazon search algorithm to properly index your search terms; and to set up Amazon Marketing Services at a SKU level to understand what products and campaigns are profitable. However, not all companies should hire an Amazon Consultant. Let's explore a few types of businesses to see which companies should hire an Amazon Consultant, and which companies should not hire an Amazon Sales Consultant.