Blog | Goat Consulting

Eric Sutton

Amazon FBA Fee Changes for 2025

Amazon recently announced the Amazon FBA fee changes for 2025. Understanding Fulfillment by Amazon’s current fees and costs is key to informing pricing and inventory management decisions. In 2025, Amazon stated they will not increase US referral and FBA fees and will not introduce new fee types. This is a huge deal for Amazon FBA sellers as there were many fee schedule and fee type changes in 2024. Sellers can rejoice that there is some stability in operational burden and costs moving into 2025.

This post will continue to show the granularity of fee structures from 2024 to help Amazon sellers have a better understanding of FBA costs. Understanding these metrics is important for meeting your sales, cost, and profitability goals in 2025.

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How To Create and Update Amazon Product Listings With Variations

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How To Create and Update Amazon Product Listings With Variations

Variations on Amazon provide convenience for customers by allowing them to view multiple related products on a single product detail page. Variations are what link products of various colors, sizes, etc. together on Amazon. The variation types Amazon offers to Sellers and Vendors include Size Name, Color Name, Pattern Name, and Scent Name just to name a few. Multiple levels of variation can be created to increase the number of products included in a variation (a Size Name x Color Name variation type for example). When considering variation strategy it is important to understand what variations types you have access to, how the products in your catalog are related, and how the individual listings or ASINs are currently set up on Amazon.com. In this article, we will cover the benefits of creating a variation, some basic terms, and concepts related to variations, how to set up a variation from scratch, and how to edit an existing variation.

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5 Most Important Reports for Amazon Sellers

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5 Most Important Reports for Amazon Sellers

This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.

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GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie

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GS1 US Publishes Barcode Capabilities Test Kit, Interview with Senior VP Carrie Wilkie

GS1 US has announced a goal of transitioning the industry from 1D Barcodes to 2D Barcodes by the year 2027. GS1 recently released an article that includes comments from Walmart and P&G, that details how the retail industry will be updating product packaging by 2027 with new 2D barcodes that carry more data – not only providing consumers with unlimited product details (sustainability, ethical sourcing, ingredients etc.), but also retail players with greater supply chain visibility. In order to prepare retailers for this transition, GS1 US has released a “Barcode Capabilities Test Kit” to help businesses understand what the transition will look like for their business.

Connecting your Seller Accounts and Products to Amazon Brand Registry

Connecting your Amazon’s Brand Registry service with your account is a critical part of Seller Central and Vendor Central strategy. Enrolling your brand in Amazon’s Brand Registry provides product detail page display authority, allows you to submit additional brand content like A+ Content and Brand Stories, and grants you access to valuable Brand Analytics and Dashboard Reporting that contains unique insights about your brand and how consumers are engaging with your products on Amazon.com.

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Tips Using Amazon’s Product Opportunity Explorer - Amazon Search Term and Competitor Research

Amazon released a new market research tool named Product Opportunity Explorer in November 2021. This market research tool is available in beta to Seller Central users. During Amazon Accelerate 2021, Amazon mentioned that they recognized Seller’s needs for the more impactful and actionable search term and competitor research data. The tool is designed to expand on the search term and competitor research that was initially made available in the Brand Analytic tool (Amazon Seach Terms, Repeat Purchase Behaviour, Purchase Behavior).

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New Amazon Seller Products and Services Announced at Amazon Accelerate 2021

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New Amazon Seller Products and Services Announced at Amazon Accelerate 2021

Amazon just concluded the 2021 Amazon Accelerate event where new Amazon seller products and services were announced. This free virtual event provides an update on where Amazon is at and the vision for the future through sessions on topics for sellers on Amazon to utilize best practices as well as new product and service announcements. This post will provide a recap of some of the areas we are excited about as they will help sellers on Amazon increase sales, mitigate risk, reduce costs, and provide a better shopping experience for Amazon customers.

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Amazon Brand Story

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Amazon Brand Story

The Amazon Brand Story is a type of A+ Content that is available to Brand Registered sellers on Amazon.com. The two types of A+ Content that are currently available are Enhanced Product Description and Amazon Brand Story. When submitted to an ASIN, Amazon Brand Story content displays at the top of the “From the brand” content above the Enhanced Product Description. Its position above the Enhanced Product Description gives it better visibility to the Amazon Customer. The main benefits of A+ Content as described by Amazon are increasing conversion, improving discoverability, increasing sales, reducing customer returns and negative reviews, and encouraging repeat purchases.

The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy

The GTIN – the Number Behind the Barcode – Was Developed 50 Years Ago and Transformed the Global Economy

GS1 US celebrated the 50th anniversary of the GTIN on March 31st, 2021. Since 1971, the GTIN has revolutionized commerce. GTIN stands for Global Trade Item Number and is the product identification number encoded into the ubiquitous UPC barcode. It has become one of the most important supply chain standards in history and a critical tool in the modern-day retail toolbelt.