The purpose of this post is to outline why your brand or manufacturing company should work with an Amazon management, marketing, and advertising agency. The most prominent theme I want to reiterate with this topic is that you should focus on what you are best at, your core competency, and outsource all other non-value-added activities (keep reading! This will be outlined in a story from Jeff Bezos about breweries building their own power generators). At Goat Consulting, we continue to find the clients that have the best success and accomplish their goals selling on Amazon are the ones that have a laser focus on their core competency and hire out services in the areas they could be better with. This can be applied to manufacturing or products, shipping, IT, HR, finance, and other areas of business, but for the sake of this post I want to focus on the management, marketing, and advertising aspects for selling on Amazon and why you should hire an Amazon marketing agency. This post will revisit the topics of focusing on your expertise, value of Amazon marketing agencies, and how Goat Consulting can help you accomplish your goals selling on Amazon.
Increase Restock Limit with FBA Capacity Management System
Amazon has announced a new and improved FBA capacity management system to help sellers manage their Fulfilled by Amazon (FBA) inventory. The new capacity manager is designed to give sellers greater capacity limits, more control, and visibility over their inventory and supply chain. The easiest way to keep sales consistent is by consistently being in stock. Not only will it drive more sales but it will also make it easier to plan your cash flow in the future. Lastly, by managing your inventory correctly you will save money by not overpaying for storage fees.
Sign Up for Amazon Buy with Prime To Grow Your DTC Business
This blog post covers a new way to grow your direct-to-consumer (DTC) business: Buy with Prime. Buy with Prime empowers merchants to grow their DTC online store by providing shoppers fast, free shipping with transparent delivery times, free returns on eligible orders, and a seamless checkout experience millions of shoppers know and trust. Goat Consulting is proud to be a Buy with Prime Agency Partner and in this post we will cover what Buy what Prime is, Buy with Prime Requirements and how it can grow your DTC business.
How Get Up to $50,000 in Bonuses from Amazon With Amazon Perfect Launch
Brands that are new to selling on Amazon could get up to $50,000 in bonuses from Amazon with Amazon Perfect Launch. Getting money back in the first 90 days, while testing new Amazon programs is a win-win situation. If you are new to selling on Amazon, you could be leaving money on the table and losing out on different opportunities to get your products in front of potential customers. In this post, we will be covering the requirements for Amazon Perfect Launch, the different Amazon Perfect Launch Programs, how they are calculated, and a full list of incentives and the terms and conditions that apply.
Amazon Search Query Performance and Search Catalog Performance Dashboard Tips
The Amazon Search Query Performance and Search Catalog Performance Dashboards give sellers a lot of visibility into how shoppers search for and purchase their products on Amazon. This page is only available for Brand Registered Seller Central Users. The new program was announced at Amazon Accelerate in Q4 of 2021. It will be most helpful to sellers with larger data sets since the longer the time period the more accurate data typically is.
Salvage Inventory Value With the Amazon Liquidation Program
There are times when you just want to liquidate your Amazon inventory that is located within Amazon’s fulfillment centers. Your inventory may not be selling as you anticipated and you want to salvage some inventory value; or your products are approaching long-term storage fees. Luckily, there is a program called FBA Liquidations.
Requirements to Sell on Amazon and List a New Product on Amazon
In this post we will cover the requirements to sell and list a new product on Amazon. . Amazon has become more specific overtime to what they need from you to get started on Amazon. We see this as a good thing as more strict account creation requirements that are in place will create a safer marketplace for Amazon customers from bad actors. Whether you are a 50 year old company that has sold through other channels in the past and this is your first time on Amazon or you are a brand new startup, we are here to help clarify what is required to create a Seller Central account and get your first product listed on Amazon’s marketplace.
Most Important Attributes to Help Hire an Amazon Account Manager
An Amazon account manager is a position that allows your Amazon account to run smoothly on a day-to-day basis. An Amazon account manager is there not only to keep on top of new policy changes but also there to guide your business during its growth phase through Amazon Advertising. Since your future account manager may be running an entire online division of your company, you will want to make sure you hire the right person or agency.
What is ACoS and RoAS? How to Measure Success on Amazon Advertising
What is ACoS? ACoS stands for Advertising cost of sales (ACOS), and is the percentage of direct sales you made from the advertising campaign, which is calculated by dividing the spend on the campaign by the sales generated on the campaign. Understanding Amazon Advertising acronyms is important because these measurement tools can be used to take actions on campaigns to reach your advertising goals.
Amazon Selling Trends for 2021 - Predicted by Experts
In this post, we interview the top experts from around the world to see what Amazon will look like in 2021. U.S. e-commerce sales grew more than 30% between the first and second quarter of 2020. With this rapid expansion, comes a lot of rapid changes. We interviewed the most knowledgeable Amazon experts in a variety of different Amazon fields to see what they are predicting the next year has in store.