October 21, 2022

Operational Best Practice, Amazon Best Practice

Sign Up for Amazon Buy with Prime To Grow Your DTC Business

October 21, 2022

Operational Best Practice, Amazon Best Practice

This blog post covers a new way to grow your direct-to-consumer (DTC) business: Buy with Prime. Buy with Prime empowers merchants to grow their DTC online store by providing shoppers fast, free shipping with transparent delivery times, free returns on eligible orders, and a seamless checkout experience millions of shoppers know and trust. Goat Consulting is proud to be a Buy with Prime Agency Partner and in this post we will cover what Buy what Prime is, Buy with Prime Requirements and how it can grow your DTC business.

Reed Thompson

October 4, 2022

Operational Best Practice, Amazon Product Listings

How To Check If You Are Enrolled in Amazon Brand Registry

Reed Thompson

October 4, 2022

Operational Best Practice, Amazon Product Listings

The purpose of this post is to help you understand how to check if you are enrolled in Amazon Brand Registry. You may have been selling on Amazon for some time or find yourself in a new role at a brand or manufacturer and it may be unclear if your products sold on Amazon are brand registered. Brand Registry offers many merchandising, brand protection, advertising, and reporting tools. It is important to know if your products are brand registered, and enroll your brand in Brand Registry if you find you are not. Using the Brand Registry tools will help you sell more products, make better decisions using Brand Registry data, and provide a better shopping experience for your Amazon customers. We will discuss a few methods to better answer your question of “Am I Brand Registered?” including checking the United States Patent and Trademark Office (USPTO) website for an active status, attempting to enroll in Brand Registry, and checking areas on Amazon to see if Brand Registry is connected to your Seller Central account.

Albert Podshivaylov

September 23, 2022

Amazon Best Practice, Amazon FBA, Increase Sales, Operational Best Practice

How to Sign Up for Amazon FBA

Albert Podshivaylov

September 23, 2022

Amazon Best Practice, Amazon FBA, Increase Sales, Operational Best Practice

This post covers the topic of how to sign up for Amazon FBA (fulfillment by Amazon) and get started in outsourcing your order fulfillment activities. Amazon sellers who are currently merchants fulfilling Amazon orders, or brands and manufacturers that have not sold on Amazon will find this post helpful. Amazon customers expect a reliable shipping experience, and utilizing a best in class tool like Amazon FBA can give your business a competitive advantage by offering free Prime shipping to Amazon customers and outsourcing a task that is likely not a part of your core business. Failing to properly fulfill orders, shipping damage, or lost packages can result in Amazon customers not continuing to repurchase from your brand.

Stella Nelson

September 9, 2022

Amazon FBA, Operational Best Practice

Fulfill Orders Outside of Amazon with FBA Multi-Channel Fulfillment

Stella Nelson

September 9, 2022

Amazon FBA, Operational Best Practice

An important function of Fulfillment by Amazon for Amazon Sellers is to understand how to fulfill orders outside of Amazon with FBA Multi-Channel Fulfillment (MCF). For brands and manufacturers, order fulfillment can be a challenge. Your core competency might be in manufacturing or marketing your product; but very few brands and manufacturers are experts in shipping and fulfillment. This is where Amazon FBA Multi-Channel Fulfillment can really help, as sellers can fulfill orders from outside of Amazon using their Amazon FBA inventory. Customers expect orders to have fast, reliable shipping. When order fulfillment is not up to par, it can lead to poor customer satisfaction. On the flip side, if the order is delivered quickly, you can win a lifelong customer. Multi-channel fulfillment through FBA can take the workload out of shipping each individual order and turn the order fulfillment process digital and outsource the work to the experts at Amazon for order fulfillment.

Liz Carson

August 23, 2022

Amazon Best Practice, Amazon Account Manager, Amazon Product Listings, Operational Best Practice

Improve Amazon Negative Customer Experience NCX Voice of Customer

Liz Carson

August 23, 2022

Amazon Best Practice, Amazon Account Manager, Amazon Product Listings, Operational Best Practice

This post covers how to Improve Amazon Negative Customer Experience NCX Voice of Customer. The Voice of the customer is a page on Amazon Seller Central that outlines customer health experience. It is a dashboard where you can view feedback from your customers, and then consider how you can use that to improve your products and listings. This is an important page for Amazon sellers as it communicates important feedback from customers for sellers to improve products or product listings on Amazon. This program allows Amazon customers to provide feedback to sellers so they also have an improved experience on Amazon. When sellers properly review and act on the NCX and Voice of Customer feedback, they can improve their product, the experience of their customer, and their sales on Amazon. If the Amazon Negative Customer Experience is ignored, sellers can risk more customers having bad experiences, customers leaving bad reviews, their listings getting removed or even losing their ability to sell on Amazon. This post will outline what the voice of the customer dashboard is, explain Customer Experience (CX) health and Negative Customer Experience (NCX), and outline what you can do to review and improve these metrics.

Eric Sutton

August 12, 2022

Operational Best Practice, Amazon Best Practice, Increase Sales, Reduce Costs

5 Most Important Reports for Amazon Sellers

Eric Sutton

August 12, 2022

Operational Best Practice, Amazon Best Practice, Increase Sales, Reduce Costs

This article covers the 5 most important reports for Amazon sellers. Amazon provides many different reports across a wide variety of business aspects. Given the amount of reporting that is available it can be challenging to identify which information is important to your business. Focusing on the few key performance metrics and analyzing historical data; insights can be made and actions can be taken from identifying issues and doubling down on what is working. Goat Consulting builds out managerial strategy reports for our clients in order to track Amazon KPIs and report to our clients the important metrics to reach our clients desired goals.

Mike Gray

July 29, 2022

Amazon Best Practice, Amazon Product Listings

Amazon Premium A+ Content on Seller Central

Mike Gray

July 29, 2022

Amazon Best Practice, Amazon Product Listings

This post covers the topic around Amazon Premium A+ content on Seller Central. Seller Central A+ Content Manager pages started displaying the notification that Premium A+ content has started to launch for Seller Central accounts. This is important for Amazon sellers as Premium A+ content was previously reserved exclusively for large Amazon Vendors that was invite only and at a great cost to Vendors. When Premium A+ content rolls out for sellers it will allow brands to to engage with customers on a deeper level with enhanced A+ content of product listings. Amazon customers benefit from this as well as they are able to learn more about the products and brands they purchase from by highlighting key product features previously unavailable on A+ content. This in turn will lead to more happy customers and increased sales for brands and manufacturers selling on Amazon.

Will Tjernlund

July 13, 2022

Reduce Costs

How Get Up to $50,000 in Bonuses from Amazon With Amazon Perfect Launch

Will Tjernlund

July 13, 2022

Reduce Costs

How Get Up to $50,000 in Bonuses from Amazon With Amazon Perfect Launch

Brands that are new to selling on Amazon could get up to $50,000 in bonuses from Amazon with Amazon Perfect Launch. Getting money back in the first 90 days, while testing new Amazon programs is a win-win situation. If you are new to selling on Amazon, you could be leaving money on the table and losing out on different opportunities to get your products in front of potential customers. In this post, we will be covering the requirements for Amazon Perfect Launch, the different Amazon Perfect Launch Programs, how they are calculated, and a full list of incentives and the terms and conditions that apply.

Reed Thompson

July 1, 2022

Operational Best Practice, Increase Sales, Amazon Product Listings

Amazon Remote Fulfillment with FBA Auto Enrollment in NARF

Reed Thompson

July 1, 2022

Operational Best Practice, Increase Sales, Amazon Product Listings

There are some exciting updates around the Amazon Remote Fulfillment with FBA Auto Enrollment in NARF (North America Remote Fulfillment) program. Before we get into the details, you might be wondering, “What is Amazon Remote Fulfillment?” Amazon Remote Fulfillment is a Fulfillment by Amazon (FBA) service that is an option for Amazon sellers to create offers on Amazon Canada and Amazon Mexico using their Amazon US FBA inventory. This program is a simple way to reach Amazon customers across North America without requiring to have a physical presence and inventory warehoused in each country.

Albert Podshivaylov

June 16, 2022

Amazon Authenticity and Quality Policy Violation

Albert Podshivaylov

June 16, 2022

Amazon Authenticity and Quality Policy Violation

The Amazon authenticity policy ensures that sellers are responsibly selling products that comply with applicable laws. The policy ensures products are authorized for sale or resale and do not violate the intellectual property rights of others. You may face a product quality or condition violation if your product does not match the description, pictures and all information on the product detail page, or if the condition you are selling it in is incorrect, such as selling a used item as new. Sellers on Amazon are required to comply with Amazon policies so that customers can always buy with confidence on Amazon.